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“Progressive Web App (PWA) is a term used to denote a new software development methodology. Unlike traditional applications, progressive web apps are a hybrid of regular web pages (or websites) and a mobile application.
Twitter, or Instagram, in theory, could replace their apps in the Google Play Store with a PWA version if Google lets that happen. That latter method is what Microsoft is doing. Instead of allowing people accidentally "discover" PWAs through a web browser they are just adding them to the Microsoft Store.
Learn more about PWAs at Wiki
Progressive Web Apps (PWAs) are web applications that load like regular web pages or websites but can offer the user functionality such as working offline, push notifications, and device hardware access traditionally available only to native mobile applications. PWAs are an emerging technology that combine the open standards of the web offered by modern browsers to provide benefits of a rich mobile experience.